How we rank products
What decides the order of products on Suitality, what the Sponsored label means, and where each badge comes from.
Updated 17 October 2026
Order in collections and search
In a collection, products first appear in the order Suitality sets for that department, called Recommended. You can change it at any time.
In search, results are ordered by how closely they match the words you typed.
Paying for visibility, or being a sponsored supplier, never moves a product up in a collection or in search.
Sort by
- Recommended
- Price, low to high
- Price, high to low
- Name, A to Z
- Newest
Filter by
- Price, excl. VAT
- Supplier
- Availability
Sponsored placements
Suitality shows selected products from a supplier in a dedicated block on the home page, under the heading Featured supplier.
- Every product in the block carries the label Sponsored.
- The supplier is named on each product and on the banner.
- The next to the label explains the placement.
- Sponsored products appear only in that block. Collections and search keep their normal order.
- Prices, minimums and lead times are the same as everywhere else on the site.
- Sponsored
Badges
A badge appears only when the information behind it exists. Product cards show two badges at most, the product page shows all of them.
| Badge | When it appears | Source |
|---|---|---|
| Sponsored | The product is shown in the Featured supplier block. | Suitality |
| Best seller | The product is among the most ordered in its category. | Suitality, from orders |
| New | The product was added less than 60 days ago. | Date the product was added |
| Custom branding | The supplier offers logo printing or custom packaging for this product. | Supplier |
| 5 colours | The product comes in several colours or scents. | Product options |
| EU Ecolabel | The supplier lists a certification for the product. The certificate is linked on the product page when the supplier provides it. | Supplier |
| Made in France | The supplier states the country of manufacture. | Supplier |
| Free sample available | The supplier offers a free or paid sample. | Supplier |
Suitality does not use general environmental badges such as "eco" or "green". Under EU Directive 2024/825, an environmental claim must be specific and backed by a recognised certification, so only named certifications are shown.
Where the information comes from
Each supplier enters and updates its own product information in the Suitality supplier portal: description, pack size, minimum order, lead time, country of origin, certifications and documents.
If something on a product page looks wrong, write to hello@suitality.com with the product name. We check it with the supplier.